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If recent developments are anything to go by, the general consensus would be that eCommerce websites are gradually becoming a thing of the past. Making the decision to build a website instead of developing an application is, in itself, a huge leap of faith. Recent studies have shown that the large number of users favor the use of apps over visiting websites to make purchases. But, are you considering launching an eCommerce website? Despite what seems like disparaging market information, there are still a lot of successful eCommerce websites in operation.
you must pay special attention to your target and choices.
Having physical contact with the products they want to purchase.
Sometimes, eCommerce also employs other technologies like emails. A lot of eCommerce websites make use of the following: * Direct retail sales to consumers through online shopping websites. * Busines transactions via a business to business platform. * Wireless Business to Business data exchange. * Promoting new services and products via pretail engagements. * Engaging in business transactions and trading purposes through virtual currency exchanges. * Collation of consumer demographic data via social media contacts and web contacts.
So, as you most definitely already know, your competition will be websites like Amazon, Ali Express and eBay and a majority of these sites have a presence on the app-sphere. For your website to get that much needed edge over competition, you must offer and deliver on some rather exclusive packages to your prospective customers. You must provide a unique and memorable experience to your users that will serve to give you an edge over competition and the much favored mobile eCommerce apps. A number of factors have to be examined and employed if you want to keep your visitors engaged in your website and to eventually make those purchases that your website was set up for in the first place. It goes without saying that the physical outlook of your website must be developed with special care.
You must focus on the the general look, the accompanying feel and the functionality of the various features included in the website. Also, you have to constantly find ways to optimize the website's user experience. For you to do so, you have to find ways to tweak features like the website security, search engine optimization of product names and description, ease of accessibility to the website, usability and relevance of the products and most importantly, the ease of locating the website via search engines. Below are some important factors to be considered when you are developing what you know will be the eCommerce website to rule all websites.
This is just stating the obvious. You can only deign to ignore the user at the peril of your website. During the planning and development stage of your website, you must pay special attention to your target users and their purchasing pattern and choices. First, you must recognize the fact that an online store does not afford the customers the luxury of having physical contact with the products they want to purchase. They cannot get to feel or smell or touch the product.
The knowledge of this fact should ensure that you include certain features on your website that will keep the users engaged while making the shopping experience fast and stress free. Another way to engage customers is by putting up products at slashed prices, making some products available with free shipping and making the whole purchasing experience simple, stress free and fun.
The interface of your eCommerce site has to be attractive to customers. < You must pay especial attention to a sleek design and outlook for the website in a bid to make your customers and users impressed.
I have highlighted earlier that quite a large number of customers prefer to make their purchase on eCommerce apps rather than on websites. In the same vein, users prefer accessing eCommerce websites on their mobile devices, rather than on computers. Therefore, you must make sure that your website is compatible with computers and hand held devices. You must design the website to deliver the same cutting edge experience for users on laptops and smaller gadgets like the aforementioned mobile phones and tablets. This move will also help in increasing the visibility of the website on all the major search engine result pages (SERPSs).
The inclusion of social elements as a feature on the website will serve to keep your customers impressed with the website. You must include options that will enable your users to share links to the products they purchase from your eCommerce website. This links should lead to all the major social networking sites like Facebook, Twitter, Instagram and Snapchat. The inclusion of this feature will aid in the popularity of your site and it will also help in the promotion of the available products. This feature can even be employed as a tool to monitor and collate information about the behavior of your customers.
There is no way all the available products on your website can be displayed on just one page. The inclusion of a search box will go a long way in ensuring that your users have an easy purchasing experience on the website. You should also afford your consumers the opportunity to view the product based on prearranged categories or criterions. The search box should be easy to use and the product search function should be fast and relatively hassle free.
It goes without saying that your customers must have a means of paying for the products. The payment modes available should range from the popular ones like Paypal and Cryprocurrency to internet banking facilities. This is one of the reasons why your website's security must be top notch since you will be handling sensitive financial information.
Direct retail sales to consumers through online shopping websites.
Busines transactions via a business to business platform.
Promoting new services and products via pretail engagements.
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